
Design Lab North
Is an identity system design practice situated in a C17 farm on the English side of the rural Northern Borders. Our client portfolio is carefully chosen and restricted to one or two projects at any given time because the bulk of our work is self initiated research and experimentation.
IdentitySystems™
An exploration of foundational communication processes, design practices, and decision-making models within the creative disciplines.
Derived from thousands of client and agency interactions which continue as SolportSessions™ , IdentitySystems™ produces an evolving body of resources which we use in our design and consultancy practices and make available more generally. The output, whether for screen or print, deliberately resists prescription, embracing an anti-didactic approach. These works function as prompts, encouraging thought experiments that challenge conventional frameworks. Recent work involves itself with the intersection of human-centric design and the evolving challenges posed by increasing AI and automation.
Design Lab North
Identity Systems
100 Dots
DLN fonts